Grace Hill is a luxury residential interior design firm and home furnishings store based in Wayzata, Minnesota, offering timeless interiors with a fresh, elevated touch. They were looking for a strategic partner to refine their digital marketing approach—someone to craft a strategy that speaks to their audience, increases brand awareness for their physical store, online shop, and design services, and ultimately drives sales. As their social media manager, I developed a content strategy that balances educational and inspirational elements while showcasing their expertise as a top interior designer for both local and out-of-state clients. We established a consistent posting schedule, prioritized high-quality content creation, and ensured their digital presence reflects the elegance and sophistication of their brand.