We believe strategy should be beautiful and measurable. That’s why every CoCo engagement includes detailed performance tracking tied to your business goals. Depending on your content strategy, we’ll monitor key metrics like audience growth, engagement (likes, shares, comments, follows), click-through rates, website traffic, time on page, and even conversion rates when applicable. For blogs and newsletters, we look at open rates, page views, and reader behavior.
You’ll receive a monthly reporting dashboard and join us for a strategy call to review what’s working, what needs fine-tuning, and how we’ll evolve your content for even greater impact.