As a luxury wedding photographer, Valorie Darling had a clear vision for her brand, but like so many entrepreneurs, she struggled to stay consistent on Instagram. With the platform shifting toward video content, she needed a strategy to maintain visibility and attract new audiences. Through close collaboration, we refined her content approach, prioritizing reels to showcase her work in a more dynamic way. This shift not only aligned with her brand’s evolution but also increased engagement, strengthening her digital presence in a competitive industry.
