As Perspire Sauna Studio expanded into Minnesota, they needed a localized social media presence that reflected the national brand while making a real connection with the community. With a focus on infrared sauna and red light therapy, our goal was to educate, inspire, and attract new members across multiple studio openings. Through content management across three locations, we elevated the brand with targeted paid campaigns, generated buzz around each launch, and positioned Perspire as a go-to wellness destination.
