Brows By Erica
Brows by Erica is one of Minneapolis’ leading permanent makeup studios, founded by Erica—an experienced, licensed tattoo artist with over 6,000 procedures under her belt. Her mission? To help women feel beautiful and confident in their own skin.
After years of success, Erica knew her social presence needed a refresh. She had built a strong following, but posting had become inconsistent—and she wanted to focus on what she does best: creating beautiful results for her clients and helping women feel beautiful and confident. We partnered to reestablish a strong digital presence through cohesive brand guidelines, an elevated feed aesthetic, and a consistent content cadence. From trending audio reels and educational posts to before-and-after videos, every piece was designed to connect, convert, and showcase her artistry.
Local Influencer Campaign:
To boost awareness and credibility, we partnered with local fitness and wellness influencer Stacie Clark, whose values closely align with Erica’s mission. The collaboration centered on Stacie’s microblading journey with Erica and was shared across both platforms. The posts generated thousands more views than average, leading to a measurable increase in website clicks and bookings. This is the power of targeted influencer marketing to not only elevate a great brand but also grow the business in an intentional, aligned way.
The Numbers:
- Increased Awareness: The collaboration brought heightened visibility to Brows by Erica, with the videos receiving over 8,000 more views than the average content posted on Erica’s page.
- 3 New Clients as a result of the collaboration
